The MIC Model.
The MIC Model is a system to manage innovation within the organization. This view is particularly relevant since proper identification and understanding of the different areas needed to innovate is required for the efficient and effective innovation management within the firm. Also, viewing innovation as a system is key for creative leadership that needs a global and integrating view.
Authors: Ivan Diaz-Molina and Patricio Cortes
Editor: ESE Business School (2014)
Pages: 71 pages